HydraFacial is a capital equipment investment. Training is provided directly by ourselves (and only by ourselves) with a machine purchase to ensure you get the most out of this system.
The machines technology centres around unique treatment tips to deliver the HydraFacial serums into the skin. This therefore positions HydraFacial as a consumable business model – meaning it’s just as important that it works for you as it is us.
Typically, the things we look for in a ‘HydraFacialist’ are a few-fold. Firstly, skin health professionals are our ideal candidates. Whether that’s based in an ‘aesthetic clinic’, ‘beauty salon’, ‘spa’, ‘dental practice’ or another similarly named business structure. The important thing isn’t so much what you call yourselves, it’s more about what you offer. Ask yourself, what is your highest ticket item on your current treatment menu? Is the price of a HydraFacial treatment going to compare to what you’re already offering, or seem like a step and a jump too far from what your clients are used too? If you already offer other capital equipment treatments like lasers or cryolipolysis then chances are your clientele will be used to high value treatments.
Do you work alone or with a team of therapists? Our biggest successes are with those who have a team to support and provide the treatments. Why? It’s simple. HydraFacial is a treatment suited to everyone – any client who walks through your door is a potential for the treatment, so the more people you have available to deliver the treatment, the quicker you’ll see that all important ROI and start stepping into profit. That’s not to say it’s not effective for lone therapists though, it just might take a little longer to step into profit.
Talking of profit, our recommended way to introduce HydraFacial to your clients is with packages. One of the most exciting parts of the HydraFacial business model is the repeat-business element. Treatments are recommended monthly, so if you can sell a course of 6 or 12 to your clients on a direct debit payment plan (don’t worry, we’ll help with all that) they’ll come back to see you month on month and they stay in your business for a year!
All the above is an ideal rather than a necessity. Nothing is black and white - so if you’re sitting in the grey, HydraFacial could still be for you.
The best thing to do next is to get in touch. We’ll be happy to answer your questions, queries and worries and explain further how joining the #hydrafacialnation really is one of the most profitable decisions your business can make.
Please fill in the form below to learn more about the HydraFacial business model and how HydraFacial can grow your business.